Skip to main content

Codes and conventions of a music video

Codes and conventions

 Codes and conventions of a music video is the different techniques used to create a meaning in the song. 
  • There are two types of techniques. One of them are technical techniques, in which is where the meaning of the song is displayed in a more practical way, for example through camera angles, different types of shorts or even just the editing. 
  • The other type of technique is symbolic, which is typically shown through mise-en-scene which includes costumes and lighting. Also can be displayed through facial expressions.

A performance music video, consists of the artist either on a stage or centre of attention within the shots. This is to bring an attraction to the artist and their song, this usually is when there isn't much of a narrative to the song.

 On the other hand, you can get songs or music videos which are based on the narrative. These type of music videos are more based around the lyrics. There are two types of narrative music videos, linear and fragmented. Linear narratives leads through all the stages, from beginning to middle to end.A fragmented narrative doesn't have a set order or go in time order like linear, for example it may go backwards in time.

 Narratives are easier to express the meaning of the song as the artist cant always portray the meaning correctly when they just sing in front of a screen, it sometimes comes across easier for the audience and viewers watching it to connect with the song and artist far easier with a narrative music video.

 However some videos have a mixture of both, they include both performance of the artist with some narrative shown also.
General conventions of music videos -

 - Lip syncing by the artist or backing singers

 - Colours or lightning reflects the genre

 - The camera usually follows the artist

 - Low angles

 - Tracking shots

 - Lots of close ups

- Changes in levels of singing

 -  Facial expressions

 - Lots of outfit changes
Labels:

Comments

Post a Comment

Popular posts from this blog

Textual Analysis - Sia Chandelier

                                                                        Sia Chandelier This music video is mainly well known for its  choreography as this is a memorable factor, there is no lip syncing - it is just literally Maddie dancing to the meaning of the song. Performance –  Sia doesn't like to star in her own videos, she has Maddie Ziegler a young girl who dancers throughout for her as a dancer. The performance is of Maddie dancing all around an abandoned, neglected location which is dirty and unpleasant. Lyrics -   The words "swinging from a chandelier" is usually know as a metaphor for partying to excess. As she states in the lyrics "party girls don't get hurt" so if she keeps drinking she won't feel the pain that addictions can eventually give.  She si...
Post a Comment
Read more

Textual analysis of Toxic - Britney Spears

                                                         Britney Spears TOXIC Performance – When she is on the phone, it acts as if she is telling the story whereas the shots of her in her white suit is aimed to be more sexual and less story based. She performs every now and then in her see through suit where she dances and its quicker shots. Whereas when she’s walking on the plane its longer shots and slower crops, the shot on the plane tells more of a narrative. She is sexualised throughout the whole of the music video; however, some parts are more sexualised than others are. Shown by the costumes she is in and also movements, she is quite confident and out there, giving her a powerful image. Although the plane is filled with men she is dominant over them. Lyrics - Helps tell the story or give a general feeling or mood. Don...
Post a Comment
Read more

Meet the artist (Galantis)

Who are they? Galantis are a duo of two Swedish DJ's called Christian Karlsson and Linus Eklow. . Christian Karlsson is  also known as 'Bloodshy' and Christian Karlsson is known as 'Style of Eye'.  Their first debut was their self-titled Galantis  and was released on the 1st April 2014. The duo met at Karlsson's Robotberget studios in Stockholm in 2007. How did they form together? They originally were  two separate DJ's.  Karlsson worked and collaborated with artists such as Madonna, Kylie Minogue, Katy Perry and Britney Spears.  Whilst Eklow produced Icon Pop's hit 'I love it".  Karlsson reached out to Eklow for help with remixing his song 'Animal".  After that they began to hang out more as a duo and began exchanging ideas in the studio. T That was when they realised that they had formed a band and named themselves "Galantis".  The website features a subscription of option where you can...
Post a Comment
Read more