What is a music video ?

What a music video is

A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. They are usually used to promote a music recordings and will hopefully encourage the audience to buy the single or album that it is on as when you hear the song you will think of the video, the more intriguing the video is the more likely someone is to keep listening to it.

So what is the purpose of a music video...

The purpose of a music video -

to promote the song
to promote the artist
to entertain viewers
to give the viewers an insight into the meaning of the lyrics
to help have more chance of people remembering the song

Music videos have such a huge range of filming making techniques, some are animated, some may be more live filming of a performance ad some are staged performances. Some music videos mix these techniques together depending on what the purpose of the video is for or the meaning.

They can be categorised into different types -

- Performance
- Narrative (story)
- Mixed (performance and narrative)
- Cameo (artist is in narrative but doesn't sing/perform)
- Animation (not real - maybe done on computers)

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August 1, 1981, history was made when MTV, the first 24-hour video music channel.

Comments

Textual Analysis - Sia Chandelier

Sia Chandelier This music video is mainly well known for its choreography as this is a memorable factor, there is no lip syncing - it is just literally Maddie dancing to the meaning of the song. Performance – Sia doesn't like to star in her own videos, she has Maddie Ziegler a young girl who dancers throughout for her as a dancer. The performance is of Maddie dancing all around an abandoned, neglected location which is dirty and unpleasant. Lyrics - The words "swinging from a chandelier" is usually know as a metaphor for partying to excess. As she states in the lyrics "party girls don't get hurt" so if she keeps drinking she won't feel the pain that addictions can eventually give. She si...

Equipment/Lighting decisions in our music video

Lighting is very important in music videos, as it allows it to be easier to see and also as it sets certain moods and atmospheres. An example of this would be, if we used low amount of lighting then it'll be setting a dull and sad atmosphere which would help highlight the meaning behind the song is not a positive atmosphere. Also the other way round as well, as if a large amount of colour is used then it'll set a more upbeat atmosphere and show that they're more likely to be given a positive media video to see. Jessie J clip Here is a clip of Jessie J where she has dull lighting which represents the atmosphere as dull and an unhappy situation. The song is of a sad subject, it is negative song lyrics, this is helped by the lighting as its all dull however she is shown with a little more light over her so that she is highlighted as the main This music video gives an impression of a dull meaning behind it just by the setting...

Meet the Artist/ Character in our video profile

Name: Bella May Smith Stage Name: Tula Heron Age: 18 Born: 19th December 1998 Star sign: Sagittarius About Bella: Bella is an actress with a range of experience in different areas of the acting world. From a young age she knew she wanted to be a actress. She has attended many acting classes and also has experience with singing. This includes singing lessons and performances. When at school Bella studied Spanish, Drama, Media Studies and English Literature at GCSE, then went on to study English Literature, Music and Drama at A level. Bella has starred in a number of performances and videos throughout her acting career including a production piece called 'Girls like that', a production called 'Panto Pandemonium', a recreation of Grease, Alice in Wonderland, a short film called 'Paranoia' and an awareness piece called 'Stop the Trafficking'. This is Bella's first time performing in a music video. Bella's likes: Sh...

Olivia and Ella A2

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