What is a music video ?

What a music video is

A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. They are usually used to promote a music recordings and will hopefully encourage the audience to buy the single or album that it is on as when you hear the song you will think of the video, the more intriguing the video is the more likely someone is to keep listening to it.

So what is the purpose of a music video...

The purpose of a music video -

to promote the song
to promote the artist
to entertain viewers
to give the viewers an insight into the meaning of the lyrics
to help have more chance of people remembering the song

Music videos have such a huge range of filming making techniques, some are animated, some may be more live filming of a performance ad some are staged performances. Some music videos mix these techniques together depending on what the purpose of the video is for or the meaning.

They can be categorised into different types -

- Performance
- Narrative (story)
- Mixed (performance and narrative)
- Cameo (artist is in narrative but doesn't sing/perform)
- Animation (not real - maybe done on computers)

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August 1, 1981, history was made when MTV, the first 24-hour video music channel.

Comments

Textual Analysis- Please don't leave me by Pink

Performance: The performance consists of Pink, the artiste dressed as a nurse, but not your typical hospital nurse. it is more of a sexy nurse outfit, which is suppose to appeal to the male gaze. Lyrics: The song is about a couple with a a controlling girlfriend that is abusive towards her boyfriend, pushing him away but not wanting him to actually leave her. ' "I always say how I don't need you, but it's always gonna come right back to this, please don't leave me." Genre / mise en scene: The song is a Pop rock, dance pop song. whereas the video genre is horror/thriller. Camerawork: The camera is often seen following Pink, there is often the use of low angle that makes Pink appear powerful. Editing: Often the shots are continuous,especially when they are fighting at the start, they are also quite jumpy and choppy to go with their fast actions. There is a lot of back and forth with the use of continuous to show the set and the scenes. I...

Textual analysis of Toxic - Britney Spears

Britney Spears TOXIC Performance – When she is on the phone, it acts as if she is telling the story whereas the shots of her in her white suit is aimed to be more sexual and less story based. She performs every now and then in her see through suit where she dances and its quicker shots. Whereas when she’s walking on the plane its longer shots and slower crops, the shot on the plane tells more of a narrative. She is sexualised throughout the whole of the music video; however, some parts are more sexualised than others are. Shown by the costumes she is in and also movements, she is quite confident and out there, giving her a powerful image. Although the plane is filled with men she is dominant over them. Lyrics - Helps tell the story or give a general feeling or mood. Don...

Semiotics Theory by Barthes

The Theory Semiotic theory is the study of signs and symbols by a man named Roland Barthes. He researched how an audience views and interprets a piece of media. He believed that audiences looked for signs to help them understand the narrative of the media being presented. The signs are based on expectations that the audiences had due to how society believe in myths and old tales. The signs are a connotation, so a word, an image, a sound etc. Denotation is what it means literally, so for example, the word cat signifies an animal that meows or when marketing a business may use a logo with the name featured. Over time though the symbol within the logo will be the only thing that is needed as the symbol itself is recognisable and has more meaning. An example of where this has been done is for Nike. There is the logo, so the Nike tick, with the word Nike or there is the logo tick with the slogan 'Just do it'. However, where the brand has become more recognisable, Nike are...

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