What is a music video ?

What a music video is

A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. They are usually used to promote a music recordings and will hopefully encourage the audience to buy the single or album that it is on as when you hear the song you will think of the video, the more intriguing the video is the more likely someone is to keep listening to it.

So what is the purpose of a music video...

The purpose of a music video -

to promote the song
to promote the artist
to entertain viewers
to give the viewers an insight into the meaning of the lyrics
to help have more chance of people remembering the song

Music videos have such a huge range of filming making techniques, some are animated, some may be more live filming of a performance ad some are staged performances. Some music videos mix these techniques together depending on what the purpose of the video is for or the meaning.

They can be categorised into different types -

- Performance
- Narrative (story)
- Mixed (performance and narrative)
- Cameo (artist is in narrative but doesn't sing/perform)
- Animation (not real - maybe done on computers)

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August 1, 1981, history was made when MTV, the first 24-hour video music channel.

Comments

Textual Analysis - Sia Chandelier

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Textual analysis of Toxic - Britney Spears

Britney Spears TOXIC Performance – When she is on the phone, it acts as if she is telling the story whereas the shots of her in her white suit is aimed to be more sexual and less story based. She performs every now and then in her see through suit where she dances and its quicker shots. Whereas when she’s walking on the plane its longer shots and slower crops, the shot on the plane tells more of a narrative. She is sexualised throughout the whole of the music video; however, some parts are more sexualised than others are. Shown by the costumes she is in and also movements, she is quite confident and out there, giving her a powerful image. Although the plane is filled with men she is dominant over them. Lyrics - Helps tell the story or give a general feeling or mood. Don...

Meet the artist (Galantis)

Who are they? Galantis are a duo of two Swedish DJ's called Christian Karlsson and Linus Eklow. . Christian Karlsson is also known as 'Bloodshy' and Christian Karlsson is known as 'Style of Eye'. Their first debut was their self-titled Galantis and was released on the 1st April 2014. The duo met at Karlsson's Robotberget studios in Stockholm in 2007. How did they form together? They originally were two separate DJ's. Karlsson worked and collaborated with artists such as Madonna, Kylie Minogue, Katy Perry and Britney Spears. Whilst Eklow produced Icon Pop's hit 'I love it". Karlsson reached out to Eklow for help with remixing his song 'Animal". After that they began to hang out more as a duo and began exchanging ideas in the studio. T That was when they realised that they had formed a band and named themselves "Galantis". The website features a subscription of option where you can...

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