The purpose
There are many reasons as to why a music video is produced these are some of the reasons.
It could be to help make the song more memorable and popular, as this gives the song an image. By making the song more memorable and giving it an image this may help to increase sales and downloads.
The music video may help give the song more of a purpose, as by having imagery associated with the video it helps to create a narrative or helps to reflect the intended narrative. A music video also allows the audience to understand a narrative, if there is one in place.
One of the most significant reasons as to why music videos are produced is for entertainment purposes. A music video follows the gratification theory allowing the audience to escape from reality, be entertained, it allows social interaction as an audience may discuss the narrative behind the video and the music video may even act as a form of education and inform people.
A music video also a helps to promote not only the song, but also the artist. It allows the artist to show they target audience other talents that they have, so dance skills, acting etc. It also allows the audience to see the artist and make the artist more recognisable. The music video may use techniques such as male gaze, to help increase the popularity of the musician/artist.
Then finally it allows not just the artists popularity or the songs sales and downloads, it also helps generate profits for the record company. As they are the main creators of the artist, song and music video. So if the music video is helping the song, this could lead to more singles, which could then lead to albums and then this brings in more profit for the record company.
There are many reasons as to why a music video is produced these are some of the reasons.
It could be to help make the song more memorable and popular, as this gives the song an image. By making the song more memorable and giving it an image this may help to increase sales and downloads.
The music video may help give the song more of a purpose, as by having imagery associated with the video it helps to create a narrative or helps to reflect the intended narrative. A music video also allows the audience to understand a narrative, if there is one in place.
One of the most significant reasons as to why music videos are produced is for entertainment purposes. A music video follows the gratification theory allowing the audience to escape from reality, be entertained, it allows social interaction as an audience may discuss the narrative behind the video and the music video may even act as a form of education and inform people.
A music video also a helps to promote not only the song, but also the artist. It allows the artist to show they target audience other talents that they have, so dance skills, acting etc. It also allows the audience to see the artist and make the artist more recognisable. The music video may use techniques such as male gaze, to help increase the popularity of the musician/artist.
Then finally it allows not just the artists popularity or the songs sales and downloads, it also helps generate profits for the record company. As they are the main creators of the artist, song and music video. So if the music video is helping the song, this could lead to more singles, which could then lead to albums and then this brings in more profit for the record company.
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