Facebook page - Viral Marketing strategy

A way of promoting our music video was through the use of social media, one social media page that we created was a Facebook page. Facebook is effective because there is a share like and comment button on the page for every post. This is ideal as it helps us to get feedback so that we know what people want. Therefore this means that even if our target audience isn't seeing our posts or following us. Older family members can share it with them, tag them in it or comment on it.

Facebook is simple to access now a days as well as you can get Facebook on your mobile, tablet, laptop/computer and even smart tv. This means that you can reach your target audience and this is ideal for us since we want as many views as possible so that we can as much feedback as possible. Facebook can also be linked to other social media sites so again this is reaching other target audiences.

Facebook would be a successful as a way to update and share our progress on making a music video as there is the option to share on Facebook therefore this could lead to the music video posts being shared via Facebook to all kinds of audiences especially our target audience. Due to the increase in technological convergences it is now easier for people to access meaning there will be a much larger number of people on Facebook then there were ten years ago.

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