Instagram page - Viral Marketing Strategy

With the use of an Instagram we can reach out to people. As with Instagram you can post videos and images. So with this we can post countdowns to release dates, previews and anything else related to the music video. This is good for reaching out to younger audiences as the average young user of a smartphone is aged 10.3 years. They all have the use of some sort of technological device, this includes mobiles, tablets and laptops.

By having this social media page it means we will be able to share logos, previews, behind the scene footage and any screenshots with wide range of our audience. By using Instagram it allows people to tag their friends in our posts if they like them or want to share what they have seen.

The first image is our header for all of our social media, we have also used this image as our Instagram profile picture . This is to try and keep them all similar set outs and to have the same images displayed so it can be thought of as a logo. We changed the profile picture from the original photo to this one as we felt it was more original for us to use as we are recreating it. Also we created it ourselves.

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Textual Analysis - Sia Chandelier

Sia Chandelier This music video is mainly well known for its choreography as this is a memorable factor, there is no lip syncing - it is just literally Maddie dancing to the meaning of the song. Performance – Sia doesn't like to star in her own videos, she has Maddie Ziegler a young girl who dancers throughout for her as a dancer. The performance is of Maddie dancing all around an abandoned, neglected location which is dirty and unpleasant. Lyrics - The words "swinging from a chandelier" is usually know as a metaphor for partying to excess. As she states in the lyrics "party girls don't get hurt" so if she keeps drinking she won't feel the pain that addictions can eventually give. She si...

Textual Analysis- Please don't leave me by Pink

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Textual analysis of Toxic - Britney Spears

Britney Spears TOXIC Performance – When she is on the phone, it acts as if she is telling the story whereas the shots of her in her white suit is aimed to be more sexual and less story based. She performs every now and then in her see through suit where she dances and its quicker shots. Whereas when she’s walking on the plane its longer shots and slower crops, the shot on the plane tells more of a narrative. She is sexualised throughout the whole of the music video; however, some parts are more sexualised than others are. Shown by the costumes she is in and also movements, she is quite confident and out there, giving her a powerful image. Although the plane is filled with men she is dominant over them. Lyrics - Helps tell the story or give a general feeling or mood. Don...

Olivia and Ella A2

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