The POP genre
The pop genre is a mainstream genre that many people listen to, it originally came from the word 'popular' and was then shortened to 'pop' showing that even back before it was changed to pop it was known as a popular genre. It is usually classed as the what people would play as 'popular'. This genre hits many ages however the largest age group it is played and listened by is 16-21. There is different pop songs for both genders within this genre, however acts like 'Little Mix' and 'One Direction' are aimed more for the female genre. Whereas pop artistes such as Ariana Grande are aimed more at the male audience and act as the male gaze as she appeals to the male eye.
I would say the social demographic class for the pop genre and our video as well is working teenage class. Meaning that they are are of a teenage age and they are more than likely to be in full time education rather than working. This genre is played regularly on the radio so therefore would reach the target age range well. This stye of music is often played on radio stations such as KISS or Capital FM.
This age range is a range that likes to be entertained so through uses and gratification theory hopefully my video will fit in this age range and entertain this target audience as that is what they expect from a music video.
The pop genre is a mainstream genre that many people listen to, it originally came from the word 'popular' and was then shortened to 'pop' showing that even back before it was changed to pop it was known as a popular genre. It is usually classed as the what people would play as 'popular'. This genre hits many ages however the largest age group it is played and listened by is 16-21. There is different pop songs for both genders within this genre, however acts like 'Little Mix' and 'One Direction' are aimed more for the female genre. Whereas pop artistes such as Ariana Grande are aimed more at the male audience and act as the male gaze as she appeals to the male eye.
I would say the social demographic class for the pop genre and our video as well is working teenage class. Meaning that they are are of a teenage age and they are more than likely to be in full time education rather than working. This genre is played regularly on the radio so therefore would reach the target age range well. This stye of music is often played on radio stations such as KISS or Capital FM.
This age range is a range that likes to be entertained so through uses and gratification theory hopefully my video will fit in this age range and entertain this target audience as that is what they expect from a music video.
A music video should be entertaining and interesting as well as appealing to the target audience of the music genre. Figuring out who your audience is, is one of the most important aspects of marketing your music video.
You have to make a judgement on what age, what gender and what type of person would most prefer this type of music video.
Our intended audience
Our intended audience for this video would be of for a female and male gender. The music video would be aimed at teenagers or young adults, so people aged between 16 and 21. This is because our chosen song is electro-pop which is mainly viewed by young audiences due to the dancing aspect. Another thing that would make our intended audience young adults and teenagers is the choice of costume and choice of person starring. A target audience is usually drawn in if they can relate to the music video. So we have made so that the performer in the music video is of a similar state to the target audience. Another thing that suggests our intended audience is the lyrics of the song, the lyrics are intended to be aimed at younger audience as it is about young love and wanting to run away with a lover. Something in which a teenager or young adult would want to do.
Our intended audience
Our intended audience for this video would be of for a female and male gender. The music video would be aimed at teenagers or young adults, so people aged between 16 and 21. This is because our chosen song is electro-pop which is mainly viewed by young audiences due to the dancing aspect. Another thing that would make our intended audience young adults and teenagers is the choice of costume and choice of person starring. A target audience is usually drawn in if they can relate to the music video. So we have made so that the performer in the music video is of a similar state to the target audience. Another thing that suggests our intended audience is the lyrics of the song, the lyrics are intended to be aimed at younger audience as it is about young love and wanting to run away with a lover. Something in which a teenager or young adult would want to do.
Comments
Post a Comment