Skip to main content

Intended Institution

When producers create music videos they will consider what institutions will broadcast their music videos so that it can be shown to the correct target audience.

 An institutions that would play our music video would be MTV, 4 Music or Capital FM. The television music channel 'MTV" target audience is aimed at young people aged between 12-34. This however is starting to die out as the number of young people who have the use of technological devices has increased. This means that young people are starting to use social media sites, such as YouTube to watch music videos.

 A website called International business times said that "[But] today young people are connected through their devices, which is driving down ratings across cable and broadcast. Given MTV’s core demo, it’s probably hitting them hardest.” This is basically suggesting that MTV are losing out on views due to the increase in technological convergences.

 This is an example of a music schedule for MTV music in which they will follow during a day of broadcasting.




    

Labels:

Comments

Post a Comment

Popular posts from this blog

Textual Analysis - Sia Chandelier

                                                                        Sia Chandelier This music video is mainly well known for its  choreography as this is a memorable factor, there is no lip syncing - it is just literally Maddie dancing to the meaning of the song. Performance –  Sia doesn't like to star in her own videos, she has Maddie Ziegler a young girl who dancers throughout for her as a dancer. The performance is of Maddie dancing all around an abandoned, neglected location which is dirty and unpleasant. Lyrics -   The words "swinging from a chandelier" is usually know as a metaphor for partying to excess. As she states in the lyrics "party girls don't get hurt" so if she keeps drinking she won't feel the pain that addictions can eventually give.  She si...
Post a Comment
Read more

Equipment/Lighting decisions in our music video

Lighting is very important in music videos, as it allows it to be easier to see and also as it sets certain moods and atmospheres. An example of this would be, if we used low amount of lighting then it'll be setting a dull and sad atmosphere which would help highlight the meaning behind the song is not a positive atmosphere. Also the other way round as well, as if a large amount of colour is used then it'll set a more upbeat atmosphere and show that they're more likely to be given a positive media video to see.  Jessie J clip Here is a clip of Jessie J where she has dull lighting which represents the atmosphere as dull and an unhappy situation. The song is of a sad subject, it is negative song lyrics, this is helped by the lighting as its all dull however she is shown with a little more light over her so that she is highlighted as the main  This music video gives an impression of a dull meaning behind it just by the setting...
Post a Comment
Read more

Meet the Artist/ Character in our video profile

Name: Bella May Smith Stage Name: Tula Heron Age: 18 Born: 19th December 1998 Star sign: Sagittarius  About Bella: Bella is an actress with a range of experience in different areas of the acting world. From a young age she knew she wanted to be a actress. She has attended many acting classes and also has experience with singing. This includes singing lessons and performances. When at school Bella studied Spanish, Drama, Media Studies and English Literature at GCSE, then went on to study English Literature, Music and Drama at A level. Bella has starred in a number of performances and videos throughout her acting career including a production piece called 'Girls like that', a production called 'Panto Pandemonium', a recreation of Grease, Alice in Wonderland, a short film called 'Paranoia' and an awareness piece called 'Stop the Trafficking'. This is Bella's first time performing in a music video. Bella's likes: Sh...
Post a Comment
Read more