Olivia and Ella A2

Level 2 8–11 marks • There is basic skill in the use of digital technology or ICT in the evaluation. • There is basic understanding of the forms and conventions used in the productions. • There is basic understanding of the role and use of new media in various stages of the production. • There is basic understanding of the combination of main product and ancillary texts. • There is basic understanding of the significance of audience feedback. • There is basic skill in choice of form in which to present the evaluation. • There is basic ability to communicate. You manage to show examples of the things you included in your video in evaluation one by using screen shots. You didn't really use many examples from the world of real music videos to back up your points. You did establish codes and conventions. In evaluation 2 you managed to demonstrate a link between your video and other products but you tended just to describe them rather than commenting on the efficacy. Your audien

Level 2 8–11 marks • Planning and research evidence may be incomplete. • There is basic research into similar products and a potential target audience. • There is basic work on shotlists, layouts, drafting, scripting or storyboarding. • There is basic organisation of actors, locations, costumes or props. • Time management may not be good. • There is basic skill in the use of digital technology or ICT in the presentation. • There are basic communication skills. • There is a basic level of care in the presentation of the research and planning. You don't seem to have addressed the layout and spacing issues you referred to in your SWOT! You have been honest however. The prelim was a bit simplistic but you nailed the lip synch apart from the very end. The gratification theory?? These early posts seem to lack depth- the one on history for example contains pictures of timelines but not much explanation from you. Your codes and conventions post and the one on lip synching are ver