Evaluation marking

Level 2 8–11 marks
• There is basic skill in the use of digital technology or ICT in the evaluation.
• There is basic understanding of the forms and conventions used in the productions.
• There is basic understanding of the role and use of new media in various stages of the production. • There is basic understanding of the combination of main product and ancillary texts.
• There is basic understanding of the significance of audience feedback.
• There is basic skill in choice of form in which to present the evaluation.
• There is basic ability to communicate.

You manage to show examples of the things you included in your video in evaluation one by using screen shots. You didn't really use many examples from the world of real music videos to back up your points. You did establish codes and conventions. In evaluation 2 you managed to demonstrate a link between your video and other products but you tended just to describe them rather than commenting on the efficacy. Your audience feedback post was a bit confusing in the way you laid it out and it would have been good to have some actual evidence of the feedback. I was worried that your technologies used post was going to just be a list but the podcast at the end really helped.

Ella 11/20

Olivia 10/20

Comments

Textual Analysis- Please don't leave me by Pink

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Textual analysis of Toxic - Britney Spears

Britney Spears TOXIC Performance – When she is on the phone, it acts as if she is telling the story whereas the shots of her in her white suit is aimed to be more sexual and less story based. She performs every now and then in her see through suit where she dances and its quicker shots. Whereas when she’s walking on the plane its longer shots and slower crops, the shot on the plane tells more of a narrative. She is sexualised throughout the whole of the music video; however, some parts are more sexualised than others are. Shown by the costumes she is in and also movements, she is quite confident and out there, giving her a powerful image. Although the plane is filled with men she is dominant over them. Lyrics - Helps tell the story or give a general feeling or mood. Don...

Semiotics Theory by Barthes

The Theory Semiotic theory is the study of signs and symbols by a man named Roland Barthes. He researched how an audience views and interprets a piece of media. He believed that audiences looked for signs to help them understand the narrative of the media being presented. The signs are based on expectations that the audiences had due to how society believe in myths and old tales. The signs are a connotation, so a word, an image, a sound etc. Denotation is what it means literally, so for example, the word cat signifies an animal that meows or when marketing a business may use a logo with the name featured. Over time though the symbol within the logo will be the only thing that is needed as the symbol itself is recognisable and has more meaning. An example of where this has been done is for Nike. There is the logo, so the Nike tick, with the word Nike or there is the logo tick with the slogan 'Just do it'. However, where the brand has become more recognisable, Nike are...

Olivia and Ella A2

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