Skip to main content

Textual analysis - Britney Spears

Lyrics:
·         
          The lyrics help tell the story and establish the genre and mood
·         The lyrics for this song suggest that she is attracted to the fact that he is dangerous and toxic but she is                 addicted. The video juxtaposed to the video as she is in power in the video but the lyrics give the impression         he is in control.
·         The actual Message of the video is that she is in control.
·         
Music:
·         
          The editing is in time with the music, so the beats reflect the action in the video.
·         Then the actual music itself is a high tempo dance track and is racy.
·         the music itself is also not natural and often uses a robotic sound, i.e. auto tuning which helps to create a              superficial effect.
·       
Genre/Mise en scene:
·         
         The genre of the music video is teen bop.
         There are many outfit changes throughout the video. the outfits are quite flimsy and small as she is trying to         establish that she wants to appear sexy
·       The music video is mainstream pop, and dance,so aimed at young girls, as at the time she was only a young girl   and her listeners grew up with her. so the video is showing her transition from young teenager to young woman.
·       The use of costumes helps to establish narrative changes

Cinematography:
·         
          The focus of the video is the main artiste, so Britney Spears.
·         There is the use of close ups to reveal her singing and to show her facial expressions.
·         Then they are also used to show her revealing outfit. As the outfits sexualise her and attract  the male                   gaze.

Editing:
·         The music and editing are in time.
·         The editing reflects the pace of the beats.

Intertextuality:
·         
          The video reflects Holly Valance Kiss Kiss because of the nudity clips. then there are the scenes that involve 
·         a motorbike and Britney Spears as superhero, this reflects on the superhero/ action films such as Batman or        Superman.

Narrative/performance:
·     
       The idea is that she used the dancing music video element so that she can display her dancing skills, as well the use of lip-syncing. This shows that she is the performer of this video. The video shows off her many skills, including dancing and singing.

Star image/the brand:

The video is being used to show that she is no longer a child star but a grown woman. she has been sexualised from the use of outfits and the fact that she has men lounging around with her. 

Voyeurism:

she has been sexualised through her use of outfits and the actions that are seen throughout the video.










Labels:

Comments

Post a Comment

Popular posts from this blog

Website analysis of Dua Lipa

Website Home Page The home page features a black and white theme keeping it simple and modern. The photo featured is of the artist 'Dua Lipa'. This is to show the artist on the main page and this is because that is what her fans want to see when they click onto her website. The use of the male gaze is used as she is seen drawing attention to her lips by holding up the flower to her mouth. This is so that she hits both genders in different ways. There is also a navigation bar featuring white headings that when you hoover over them they underline and this is to help you navigate your way around the website easily. By having the navigation at the top and easy to see just means that they're more likely to keep navigating and exploring the website as the navigation bar will be able to show more things to explore when hovered over. There are also a range of social media logos including Facebook, Instagram, YouTube, Twitter, Spotify, Apple and emails.  The...
Post a Comment
Read more

Equipment/Lighting decisions in our music video

Lighting is very important in music videos, as it allows it to be easier to see and also as it sets certain moods and atmospheres. An example of this would be, if we used low amount of lighting then it'll be setting a dull and sad atmosphere which would help highlight the meaning behind the song is not a positive atmosphere. Also the other way round as well, as if a large amount of colour is used then it'll set a more upbeat atmosphere and show that they're more likely to be given a positive media video to see.  Jessie J clip Here is a clip of Jessie J where she has dull lighting which represents the atmosphere as dull and an unhappy situation. The song is of a sad subject, it is negative song lyrics, this is helped by the lighting as its all dull however she is shown with a little more light over her so that she is highlighted as the main  This music video gives an impression of a dull meaning behind it just by the setting...
Post a Comment
Read more

Evaluation 1 - In what ways do your music product use, develop and challenge forms and conventions of real media products?

A shot that shows a link between lyrics and/or music and visuals.  One point during the song the lyrics are 'catching fire as the wind blows'. We have used a clip within our video where we have tried to portray those lyrics. This was done through the use of a candle and a girl blowing the candle out. The girl represents the wind whilst the candle represents the fire. A shot that typifies the way a record company would want their artist to be represented. The record company would want the artist to be represented in a way that teenagers can relate them. This is very apparent as the girl in the video wants to feel loved and you could interpret it as she has gone through a break up. Something in which every teenager at some point in their life has experienced. A shot that illustrates how your video uses music genre Typically the video genre is actually techno, but we have interprete...
Post a Comment
Read more