Codes and Conventions of a chosen genre

Our chosen genre is POP/DANCE/ELECTRIC

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For our prelim we chose our genre to be pop and this will more than likely be our genre we choose to do for our final recreation of a music video too as we would like both our prelim and final video to be simular as a genre.

The genre of pop has its codes and conventions specific to the genre itself. Here are a few of the codes and

conventions used in a music video.

- The majority of the time the lyrics are based around love or sadness or relationships, more than likely 3-5 minutes where it has consistency throughout.

- They are are also thought to be up beat and a crazy atmosphere however this Jessie J song is more calm as it's more sadness and for this reason not all genres have the same codes and conventions.

- They usually have fast cuts which change angle frequently, however in this video there is very little movement or changes in angles.

- However it does have the typical camera shots where they're close ups of the artists face.

- Usually there isn't much narrative as the performance takes over however in the Jessie J song we have looked at it shows this isn't always the case as the story shines through a lot within the performance and probably overrides the performance.

- Artists are portrayed with a happy nature, usually smiling or looking content.

- Majority of the time the song lyrics relate to love or relationships

- They usually include beats

Our song is labelled as pop but also dance/electronic.

Therefore here are some of the typical codes and conventions for dance/electronic.

- Locations with plenty of bright lighting

- Shots inline with the songs beat

- Some fast shots within other lengths

Image result for POP MUSIC

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