Our chosen genre is POP/DANCE/ELECTRIC
For our prelim we chose our genre to be pop and this will more than likely be our genre we choose to do for our final recreation of a music video too as we would like both our prelim and final video to be simular as a genre.
For our prelim we chose our genre to be pop and this will more than likely be our genre we choose to do for our final recreation of a music video too as we would like both our prelim and final video to be simular as a genre.
The genre of pop has its codes and conventions specific to the genre itself. Here are a few of the codes and
conventions used in a music video.
- The majority of the time the lyrics are based around love or sadness or relationships, more than likely 3-5 minutes where it has consistency throughout.
- They are are also thought to be up beat and a crazy atmosphere however this Jessie J song is more calm as it's more sadness and for this reason not all genres have the same codes and conventions.
- They usually have fast cuts which change angle frequently, however in this video there is very little movement or changes in angles.
- However it does have the typical camera shots where they're close ups of the artists face.
- Usually there isn't much narrative as the performance takes over however in the Jessie J song we have looked at it shows this isn't always the case as the story shines through a lot within the performance and probably overrides the performance.
- Artists are portrayed with a happy nature, usually smiling or looking content.
- Majority of the time the song lyrics relate to love or relationships
- They usually include beats
Our song is labelled as pop but also dance/electronic.
Therefore here are some of the typical codes and conventions for dance/electronic.
- Locations with plenty of bright lighting
- Shots inline with the songs beat
- Some fast shots within other lengths
- They are are also thought to be up beat and a crazy atmosphere however this Jessie J song is more calm as it's more sadness and for this reason not all genres have the same codes and conventions.
- They usually have fast cuts which change angle frequently, however in this video there is very little movement or changes in angles.
- However it does have the typical camera shots where they're close ups of the artists face.
- Usually there isn't much narrative as the performance takes over however in the Jessie J song we have looked at it shows this isn't always the case as the story shines through a lot within the performance and probably overrides the performance.
- Artists are portrayed with a happy nature, usually smiling or looking content.
- Majority of the time the song lyrics relate to love or relationships
- They usually include beats
Our song is labelled as pop but also dance/electronic.
Therefore here are some of the typical codes and conventions for dance/electronic.
- Locations with plenty of bright lighting
- Shots inline with the songs beat
- Some fast shots within other lengths
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