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Codes and Conventions of a chosen genre

                                                 Our chosen genre is POP/DANCE/ELECTRIC
Image result for codes and conventions of a pop music video
For our prelim we chose our genre to be pop and this will more than likely be our genre we choose to do for our final recreation of a music video too as we would like both our prelim and final video to be simular as a genre.
The genre of pop has its codes and conventions specific to the genre itself. Here are a few of the codes and 
conventions used in a music video.

- The majority of the time the lyrics are based around love or sadness or relationships, more than likely 3-5 minutes where it has consistency throughout.

- They are are also thought to be up beat and a crazy atmosphere however this Jessie J song is more calm as it's more sadness and for this reason not all genres have the same codes and conventions.

 - They usually have fast cuts which change angle frequently, however in this video there is very little movement or changes in angles.

 - However it does have the typical camera shots where they're close ups of the artists face.

 - Usually there isn't much narrative as the performance takes over however in the Jessie J song we have looked at it shows this isn't always the case as the story shines through a lot within the performance and probably overrides the performance.

 - Artists are portrayed with a happy nature, usually smiling or looking content.

 - Majority of the time the song lyrics relate to love or relationships 

 - They usually include beats 
Our song is labelled as pop but also dance/electronic.

 Therefore here are some of the typical codes and conventions for dance/electronic.

 - Locations with plenty of bright lighting

 - Shots inline with the songs beat

 - Some fast shots within other lengths
Image result for POP MUSICImage result for DANCE MUSIC

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