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Branding discussion

For our website and digipak
We made a banner already and the colours used in that was purple, black and white. We would like to make sure our titles, fonts, images and colours are all these three colours or similar.




 This is the colour of our banner which will be shown on the website and the digipak. Therefore the colours need to be similar and match up with this. We have different ideas and here are a few of them-

 Background - Purple
Font/title - White
Images - Black and white

 Background - White
Font/title - Black
Images - Purple features 

 Background - Black
Font/title - Purple 
Images - Black and white

These are the different ways we could dish out the colours so they're all being used but in different ways as we would prefer to only use the three colours so it is simple but effective. We decided the most effective way of using the colours and this was by having the following -

 Background - White
Font/titles - Black
Images - Purple

 We felt this would be the best way as the background being white makes everything stand out and by having a white background a purple image or photo would go really well against it. With the black text it would stand out well and be very bold. 

 We wanted to just use these three colours as they're smart and neat when put together. The less colours the more smart it'll look and will be easier for people to look at.



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