Skip to main content

Merchandise/other marketing opportunities

Most companies or music companies especially, will advertise their music videos through things for example they may do this through advertising a new perfume and the music will be the newly released song or they'll use snippets of the music video so that people get a little 'sneak peak'

Marketing opportunities


However another way of marketing the music video may be through sticking it on the radio and it being labelled as new and top of the charts etc, in order to allow it to receive a positive entrance to the market. An easy way to advertise or market a song before it is released entirely to the public may be through the radio due to it being able to hit an audience widely in a quick time frame. 

However now that technology has developed the most necessary and effective way of marketing is through social media, for example Twitter and Facebook. They may set up pages and advertise themselves as people are able to share, retweet, favourite and make it viral with each other to allow it to end up reaching a larger world wide audience. 

Another way is social media accounts of the artist actually uploading a link of the song onto their twitter etc so that people click on it as its already there instead of searching for it themselves. This would be more of an effective way as it's coming from the artist, meaning that it is more than likely that the audience would be more interested by them posting it than if a music page was to share it.

Image result for twitterImage result for instagramImage result for facebook

Other marketing opportunities could also be reaching out to music blogs. Therefore people interested in your genre who look at music blogs may be the first to see this and it may reach audiences not usually reached which would be a positive, also vlogs as well as they could display the music video or audio.

Merchandise 

There is also another option of merchandise to create a profit once the music video is created, there is various ways in which merchandise can be created and then distributed. Some ways that it may be distributed could be through a concert as people are likely to purchase something and buy it whilst they're there to see someone or a performance. For this reason merchandise is usually sold at concerts or in a shop afterwards. There are various types of merchandise. T-shirts could be created, key rings, hats, posters or maybe even just a CD of the song. 

Here are some of the kinds of merchandise that is created at music concerts etc...

Image result for music merchandiseImage result for music merchandiseImage result for music merchandise

These kind of merchandise is the kind of merchandise you'd see being sold at a concert. The  typically things to be seen at a concert or at a similar event like a music festival or a show. They all tend to sell personalised items with the band/artist or name on the items so that it is personalised to them. This is done so that people buy it as memories and to remind themselves of them the event they've been to.

Comments

Popular posts from this blog

Website analysis of Dua Lipa

Website Home Page The home page features a black and white theme keeping it simple and modern. The photo featured is of the artist 'Dua Lipa'. This is to show the artist on the main page and this is because that is what her fans want to see when they click onto her website. The use of the male gaze is used as she is seen drawing attention to her lips by holding up the flower to her mouth. This is so that she hits both genders in different ways. There is also a navigation bar featuring white headings that when you hoover over them they underline and this is to help you navigate your way around the website easily. By having the navigation at the top and easy to see just means that they're more likely to keep navigating and exploring the website as the navigation bar will be able to show more things to explore when hovered over. There are also a range of social media logos including Facebook, Instagram, YouTube, Twitter, Spotify, Apple and emails.  The

Equipment/Lighting decisions in our music video

Lighting is very important in music videos, as it allows it to be easier to see and also as it sets certain moods and atmospheres. An example of this would be, if we used low amount of lighting then it'll be setting a dull and sad atmosphere which would help highlight the meaning behind the song is not a positive atmosphere. Also the other way round as well, as if a large amount of colour is used then it'll set a more upbeat atmosphere and show that they're more likely to be given a positive media video to see.  Jessie J clip Here is a clip of Jessie J where she has dull lighting which represents the atmosphere as dull and an unhappy situation. The song is of a sad subject, it is negative song lyrics, this is helped by the lighting as its all dull however she is shown with a little more light over her so that she is highlighted as the main  This music video gives an impression of a dull meaning behind it just by the setting and equipment used in the shots, thi

Textual Analysis- Please don't leave me by Pink

Performance: The performance consists of Pink, the artiste dressed as a nurse, but not your typical hospital nurse. it is more of a sexy nurse outfit, which is suppose to appeal to the male gaze. Lyrics:  The song is about a couple with a a controlling girlfriend that is abusive towards her boyfriend, pushing him away but not wanting him to actually leave her. '   "I always say how I don't need you, but it's always gonna come right back to this, please don't leave me." Genre / mise en scene: The song is a Pop rock, dance pop song. whereas the video genre is horror/thriller. Camerawork: The camera is often seen following Pink, there is often the use of low angle that makes Pink appear powerful. Editing: Often the shots are continuous,especially when they are fighting at the start, they are also quite jumpy and choppy to go with their fast actions. There is a lot of back and forth with the use of continuous to show the set and the scenes. I