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Evaluation 4- How did you use media technologies in the construction and research, planning and evaluation?






 
Many media technologies were used throughout the project, this includes the following and how they were used:

YouTube:

YouTube was  more for construction of the project. It was used as a way of uploading videos to the blog. This was things such as the directors commentary, focus group and final film. The reason we found it easier to upload to YouTube first was because then we could link the YouTube link to the blog, plus with YouTube you can also edit the way a viewer sees the video.

Twitter:

Twitter again was used for construction of the project. It was used as a way of promoting the video to our target market. This is because with Twitter you can link YouTube links and reach out to mass audiences through the use of tweeting and retweeting. Twitter also allows other people to share with one another and a biography can be made up on the Twitter page allowing you to link other social media accounts and websites.

Facebook:

Facebook is another way of promoting and reaching out to our target audience. It was used more for construction side as it allowed us to post previews and progress being made. It also allowed us to approach audiences and seek feedback to help us improve our website and video. As well as being able to link the website on Facebook to help promote the artist and their music.

Instagram:

Instagram was again used for construction. It allowed us to preview and promote our music video to our chosen target market. As well as allowing us to link the website that we created for the music video and artist. Again our followers can forward on previews of the upcoming music video to other users, increasing the artists popularity and allowing the music video to gain more views and downloads.

Blogger:

Blogger has been a huge part of this as it allowed us to record everything that has gone on throughout the project, from primary research to evaluations. As well as allowing us to upload the final products for people to view. It also allowed us to create posts for the blog during post production, so this could be feedback posts. Then another thing that Blogger was used for was for preparation as we were abkle to put up planning posts such as a focus group, storyboard and website plan.

PowerPoint:

PowerPoint was used more for evaluations. It allowed us to write in detail and have a clear format. As well as following the same design of purple and white, similar to the website, digipak and logo. This meant when creating evaluation for the project that we were able to produce a creative layout for the evaluation on Blogger.

WIX:

WIX was the website that we used to create our music video's website. The website allowed you to use a template in which you could customise so it fits in the design of the other products made throughout the project. The website also allows us to promote and advertise the artist and the brand new music video. As well as allowing us to link the social media accounts. Then it also allows us to keep fans updated on any new information on the artist or any upcoming songs.


iMovie and iPhone:

iMovie and an iPhone Camera were used a  lot throughout the production of the music video, focus group and directors commentary. iPhone camera was used for the filming side of things and iMovie was use to edit and perfect the footage. iPhone was also used to make the logo as we used an app  from the Apple app store to create it. The app was called logo maker.




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