Production work- marking

Level 2 There is evidence of a basic level of ability in the creative use of some of the following technical skills: • shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene • editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects • recording and editing sound with images appropriately. Where a candidate has worked in a group, a basic contribution to construction is evident

I like the start and the lip synching is good. I like the way you timed the candle being blown out with the beat of the song. You have some nice pace to the editing but there are still a few shots that are held too long. The problem is the narrative section which is unclear and there are some very random images in there like the moving bush!! There is some repetition and the video is short.

Video 22/40

I like the idea of using the hand drawn school girl type imagery but I think you could have improved the one top right. I really like the couple inside the disc section and you've got all of the conventions

Digipak 7/10

The website works and follows conventions. I'm not entirely happy with the background as it feels a bit too busy.

Website 6/10

Comments

Equipment/Lighting decisions in our music video

Lighting is very important in music videos, as it allows it to be easier to see and also as it sets certain moods and atmospheres. An example of this would be, if we used low amount of lighting then it'll be setting a dull and sad atmosphere which would help highlight the meaning behind the song is not a positive atmosphere. Also the other way round as well, as if a large amount of colour is used then it'll set a more upbeat atmosphere and show that they're more likely to be given a positive media video to see. Jessie J clip Here is a clip of Jessie J where she has dull lighting which represents the atmosphere as dull and an unhappy situation. The song is of a sad subject, it is negative song lyrics, this is helped by the lighting as its all dull however she is shown with a little more light over her so that she is highlighted as the main This music video gives an impression of a dull meaning behind it just by the setting...

Textual Analysis - Sia Chandelier

Sia Chandelier This music video is mainly well known for its choreography as this is a memorable factor, there is no lip syncing - it is just literally Maddie dancing to the meaning of the song. Performance – Sia doesn't like to star in her own videos, she has Maddie Ziegler a young girl who dancers throughout for her as a dancer. The performance is of Maddie dancing all around an abandoned, neglected location which is dirty and unpleasant. Lyrics - The words "swinging from a chandelier" is usually know as a metaphor for partying to excess. As she states in the lyrics "party girls don't get hurt" so if she keeps drinking she won't feel the pain that addictions can eventually give. She si...

Meet the Artist/ Character in our video profile

Name: Bella May Smith Stage Name: Tula Heron Age: 18 Born: 19th December 1998 Star sign: Sagittarius About Bella: Bella is an actress with a range of experience in different areas of the acting world. From a young age she knew she wanted to be a actress. She has attended many acting classes and also has experience with singing. This includes singing lessons and performances. When at school Bella studied Spanish, Drama, Media Studies and English Literature at GCSE, then went on to study English Literature, Music and Drama at A level. Bella has starred in a number of performances and videos throughout her acting career including a production piece called 'Girls like that', a production called 'Panto Pandemonium', a recreation of Grease, Alice in Wonderland, a short film called 'Paranoia' and an awareness piece called 'Stop the Trafficking'. This is Bella's first time performing in a music video. Bella's likes: Sh...

Olivia and Ella A2

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