Production work- marking

Level 2 There is evidence of a basic level of ability in the creative use of some of the following technical skills: • shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene • editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects • recording and editing sound with images appropriately. Where a candidate has worked in a group, a basic contribution to construction is evident

I like the start and the lip synching is good. I like the way you timed the candle being blown out with the beat of the song. You have some nice pace to the editing but there are still a few shots that are held too long. The problem is the narrative section which is unclear and there are some very random images in there like the moving bush!! There is some repetition and the video is short.

Video 22/40

I like the idea of using the hand drawn school girl type imagery but I think you could have improved the one top right. I really like the couple inside the disc section and you've got all of the conventions

Digipak 7/10

The website works and follows conventions. I'm not entirely happy with the background as it feels a bit too busy.

Website 6/10

Comments

Textual Analysis- Please don't leave me by Pink

Performance: The performance consists of Pink, the artiste dressed as a nurse, but not your typical hospital nurse. it is more of a sexy nurse outfit, which is suppose to appeal to the male gaze. Lyrics: The song is about a couple with a a controlling girlfriend that is abusive towards her boyfriend, pushing him away but not wanting him to actually leave her. ' "I always say how I don't need you, but it's always gonna come right back to this, please don't leave me." Genre / mise en scene: The song is a Pop rock, dance pop song. whereas the video genre is horror/thriller. Camerawork: The camera is often seen following Pink, there is often the use of low angle that makes Pink appear powerful. Editing: Often the shots are continuous,especially when they are fighting at the start, they are also quite jumpy and choppy to go with their fast actions. There is a lot of back and forth with the use of continuous to show the set and the scenes. I...

Textual analysis of Toxic - Britney Spears

Britney Spears TOXIC Performance – When she is on the phone, it acts as if she is telling the story whereas the shots of her in her white suit is aimed to be more sexual and less story based. She performs every now and then in her see through suit where she dances and its quicker shots. Whereas when she’s walking on the plane its longer shots and slower crops, the shot on the plane tells more of a narrative. She is sexualised throughout the whole of the music video; however, some parts are more sexualised than others are. Shown by the costumes she is in and also movements, she is quite confident and out there, giving her a powerful image. Although the plane is filled with men she is dominant over them. Lyrics - Helps tell the story or give a general feeling or mood. Don...

Semiotics Theory by Barthes

The Theory Semiotic theory is the study of signs and symbols by a man named Roland Barthes. He researched how an audience views and interprets a piece of media. He believed that audiences looked for signs to help them understand the narrative of the media being presented. The signs are based on expectations that the audiences had due to how society believe in myths and old tales. The signs are a connotation, so a word, an image, a sound etc. Denotation is what it means literally, so for example, the word cat signifies an animal that meows or when marketing a business may use a logo with the name featured. Over time though the symbol within the logo will be the only thing that is needed as the symbol itself is recognisable and has more meaning. An example of where this has been done is for Nike. There is the logo, so the Nike tick, with the word Nike or there is the logo tick with the slogan 'Just do it'. However, where the brand has become more recognisable, Nike are...

Olivia and Ella A2

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