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Instagram page - Viral Marketing Strategy

With the use of an Instagram we can reach out to people. As with Instagram you can post videos and images. So with this we can post countdowns to release dates, previews and anything else related to the music video. This is good for reaching out to younger audiences as the average young user of a smartphone is aged 10.3 years. They all have the use of some sort of technological device, this includes mobiles, tablets and laptops. By having this social media page it means we will be able to share logos, previews, behind the scene footage and   any screenshots with wide range of our audience. By using Instagram it allows people to tag their friends in our posts if they like them or want to share what they have seen. The first image is our header for all of our social media, we have also used this image as our Instagram profile picture . This is to try and keep them all similar set outs and to have the same images displayed so it can be thought of as a logo. We...

Facebook page - Viral Marketing strategy

A way of promoting our music video was through the use of social media, one social media page that we created was a Facebook page. Facebook is effective because there is a share like and comment button on the page for every post. This is ideal as it helps us to get feedback so that we know what people want. Therefore this means that even if our target audience isn't seeing our posts or following us. Older family members can share it with them, tag them in it or comment on it. Facebook is simple to access now a days as well as you can get Facebook on your mobile, tablet, laptop/computer and even smart tv. This means that you can reach your target audience and this is ideal for us since we want as many views as possible so that we can as much feedback as possible. Facebook can also be linked to other social media sites so again this is reaching other target audiences. Facebook would be a successful as a way to update and share our progress on making a music video as there is the ...

Twitter page - Viral marketing

Our social page - Twitter Another social media site in which we are using to help promote our music video is Twitter. Twitter like Instagram and Facebook is used worldwide by over million people. This is a great way to promote our video as it allows us to gain followers on her website, as the website can be linked to the Twitter page. Then if we gain more views on the website, then people are more likely to hear about and click on the music video. This also helps the artist to gain more followers as on Twitter you can literally gain followers and promote anything from merchandise to video previews. Plus, Twitter is so easy to access now a days due to the increase in technology. Users can access it from a laptop, computer, smartphone, tablet, even a smart watch! Another thing is that where twitter is used worldwide, it will allow us to broadcast and promote our music video to just about anyone and to our chosen target market. The screenshot below is a preview of what our twitter pag...

Intended Institution

When producers create music videos they will consider what institutions will broadcast their music videos so that it can be shown to the correct target audience. An institutions that would play our music video would be MTV, 4 Music or Capital FM. The television music channel 'MTV" target audience is aimed at young people aged between 12-34.  This however is starting to die out as the number of young people who have the use of technological devices has increased. This means that young people are starting to use social media sites, such as YouTube to watch music videos. A website called International business times said that "[But] today young people are connected through their devices, which is driving down ratings across cable and broadcast. Given MTV’s core demo, it’s probably hitting them hardest.” This is basically suggesting that MTV are losing out on views due to the increase in technological convergences. This is an example of a music sche...

Intended audience

The POP genre The pop genre is a mainstream genre that many people listen to, it originally came from the word 'popular'           and was then shortened to 'pop' showing that even back before it was changed to pop it was known as a             popular genre.   It is usually classed as the what people would play as 'popular'. This genre hits many ages           however the largest age group it is played and listened by is 16-21. There is different pop songs for both           genders within this genre, however acts like 'Little Mix' and 'One Direction' are aimed more for the female             genre.  Whereas pop artistes such as Ariana Grande are aimed more at the male audience and act as the male gaze as she appeals to the male eye. I would say the social demographic class for the pop genre and our video as well is working teenage class. ...

Seeking permission

This is an email sent to the writers of Runaway by Galantis, seeking permission for the use of their song to be used during our media project to create a music video. Dear J ulia Karlsson,  Anton Rundberg, Christian Karlsson,  Linus Eklöw, Cathy  Dennis  Jimmy,Svidden Koitzsch, We were wondering if you could provide us with permission to use your song 'Runaway' by Galantis. We are two Sixth Formers in our second year, currently studying A level media. Our current project is to produce a music video. We were hoping to use your song 'Runaway'. This will be used to create a music video. The song would of course be credited to you and credit will be listed under the published final production piece. We hope you will consider.  if you wish to get in contact with us our emails are the following: 616ebarringer@fitzwimarc.com 616odickenson@fitzwimarc.com Thank you Ella Barringer and Olivia Dickenson

Runaway (U and I) Lyric Analysis

These are the lyrics to the song that we are using for our music video. They have been analysed and explained. ' Think I can fly, think I can fly' - this lyric suggests that someone is deeply in love with someone, suggesting they could do the impossible, so in this case 'fly'. When I’m with U My arms are wide, Catching fire as the wind blows I know that I’m rich enough for pride, - this is stating how this person has so much to offer in this relationship and that he/she is proud of it and willing to show it off. I see a billion dollars in your eyes Even if we’re strangers til we die I wanna run away I wanna run away Anywhere out this place I wanna run away Just U and I, I, I, I, I U and I, I, I, I, I U and I, I, I, I, I U and I, I, I, I, I Just U and I - the chorus is all about how the person singing wants their lover for themselves, they want to be free with them without any distractions or disturbances. They want to runaway together. I wanna run Chase the morni...