Olivia and Ella A2

                                                         Britney Spears TOXIC Performance – When she is on the phone, it acts as if she is telling the story whereas the shots of her in her white suit is aimed to be more sexual and less story based. She performs every now and then in her see through suit where she dances and its quicker shots. Whereas when she’s walking on the plane its longer shots and slower crops, the shot on the plane tells more of a narrative. She is sexualised throughout the whole of the music video; however, some parts are more sexualised than others are. Shown by the costumes she is in and also movements, she is quite confident and out there, giving her a powerful image. Although the plane is filled with men she is dominant over them. Lyrics - Helps tell the story or give a general feeling or mood. Don’t always make sense it can sometimes be based around one line. She’s attracted to a man but he is toxic… bad male stereotype. Juxtaposed with t

Lyrics: ·                     The lyrics help tell the story and e stablish the genre and mood ·          The lyrics for this song suggest that she is a ttracted to the fact that he is dangerous and toxic but she is                 addicted. The video juxtaposed to the video as she is in power in the video but the lyrics give the impression         he is in control. ·          The actual  Message of the video is that she is in control. ·           Music: ·                     The  editing is in time with the music, so the beats reflect the action in the video. ·          Then the actual music itself is a  high tempo dance track and is  racy. ·          the music itself is also not natural and often uses a robotic sound, i.e.  auto tuning which helps to create a              superficial effect. ·         Genre/Mise en scene: ·                     The genre of the music video is teen bop.          There are many outfit changes throughout the video. the outf

Performance: The performance consists of Pink, the artiste dressed as a nurse, but not your typical hospital nurse. it is more of a sexy nurse outfit, which is suppose to appeal to the male gaze. Lyrics:  The song is about a couple with a a controlling girlfriend that is abusive towards her boyfriend, pushing him away but not wanting him to actually leave her. '   "I always say how I don't need you, but it's always gonna come right back to this, please don't leave me." Genre / mise en scene: The song is a Pop rock, dance pop song. whereas the video genre is horror/thriller. Camerawork: The camera is often seen following Pink, there is often the use of low angle that makes Pink appear powerful. Editing: Often the shots are continuous,especially when they are fighting at the start, they are also quite jumpy and choppy to go with their fast actions. There is a lot of back and forth with the use of continuous to show the set and the scenes. I

                                                                        Sia Chandelier This music video is mainly well known for its  choreography as this is a memorable factor, there is no lip syncing - it is just literally Maddie dancing to the meaning of the song. Performance –  Sia doesn't like to star in her own videos, she has Maddie Ziegler a young girl who dancers throughout for her as a dancer. The performance is of Maddie dancing all around an abandoned, neglected location which is dirty and unpleasant. Lyrics -   The words "swinging from a chandelier" is usually know as a metaphor for partying to excess. As she states in the lyrics "party girls don't get hurt" so if she keeps drinking she won't feel the pain that addictions can eventually give.  She sings about how she used alcohol to try and escape from her depression '1,2,3 drink' and 'Keep my glass full until morning light cause I'm just holding on for toni

The Theory Semiotic theory is the study of signs and symbols by a man named Roland Barthes. He researched how an audience views and interprets a piece of media. He believed that audiences looked for signs to help them understand the narrative of the media being presented. The signs are based on expectations that the audiences had due to how society believe in myths and old tales. The signs are a connotation, so a word, an image, a sound etc. Denotation is what it means literally, so for example, the word cat signifies an animal that meows or when marketing a business may use a logo with the name featured. Over time though the symbol within the logo will be the only thing that is needed as the symbol itself is recognisable and has more meaning. An example of where this has been done is for Nike. There is the logo, so the Nike tick, with the word Nike or there is the logo tick with the slogan 'Just do it'. However, where the brand has become more recognisable, Nike are

This theory was developed by Stuart Hall. The idea is that the producer encodes messages into the media piece, then it is down to the audience to decode to work out what the producer is trying to portray. The way in which an audience can decode a piece of media can come in a variety of ways. They may not be what the producer intended. There are three ways in which the audience may have decoded the piece of media. One way is Dominant or Preferred Reading. This is how the producer would want the audience to interpret the media piece. This should occur if the message is clear, the audience is of the same age or culture, if the narrative is easy to follow or if the themes are relevant to the audience. Then there is Oppositional Reading. This is where the audience ignores the preferred reading and creates their own interpretation. This can occur if the media piece contains controversial themes that the audience may not agree with, it could be that the piece has a complex narrative, fo

TODOROV There are 5 steps in this pattern of TODOROV Equilibrium - a happy beginning and start to everything where everything seems to be content and unknown, not much is given away. A disruption - The there is a problem in which causes the happiness to be lost or it explains the unknown... doesn't go well Realisation - Everyone realises and acknowledges the problem or the change and it is brought to the attention of the audience Restored order - Where the character changes or scenes change to try and resolve it all Equilibrium again - Final part where normality is brought back and it summarises what had happened and the outcome. In our music video this theory wasn't used that much. However this is how we used it - The equilibrium is right at the beginning 1 or 2 seconds into it where is shows her looking at her phone and everything is fine. The disruption is few seconds in and it is shown this when she receives a text when being told there is a cance

The 10 steps of Pete Fraser... Step 1 - Limber up Film some test footage Learn to lip sync Watch some music videos in the same genre you're doing Have you got the music and an audible source? Step 2 - Choose the right track Choose a song carefully... choose as less well known one Make it short... around 3m30s Make sure you won't get bored by listening to the song a lot of times Step 3 - Write a plan of action Pitch it as a simple idea Be realistic with your ideas Have a clear concept Get an idea of what the codes and conventions are  Step 4 - Plan for everything Storyboard Plan the location, people, props Aim to shoot with plenty of time Step 5 - Use the blog properly Research the genre in detail Upload all work even screenshots or unfinished/rough cuts etc Be media rich and include good techniques and language usage Step 6 - The Shoot Try and film roughly 3-4 times so you have different footage and different shots Experiment with a variety

The survey was completed by 44 people. 1)What is your favourite genre of music? The most common answer for this question was pop. 2)What is your gender? The majority of people were female. 3)What is your age? The majority of people were aged 17 and under. 4)How often do you watch music videos? The outcome of this question was that people often watch music videos. 5)What type of music video do you prefer? The most common answer was performance. 6)How long do you prefer your music videos to be? The majority said 3:00-3:99 minutes. 7)Do you ever watch the music channel? Majority said Yes. 8)Do you think music videos are vital to the success of a single or an album? Most people said they agreed that  a music video has a large impact on the success of a single or album. 9)What would you like to see most in a music video of your choice? Majority said they wanted the artiste featured in the video, a dance routine, some sort of performance, good cinematography or a r

This is the link to our online survey: https://www.surveymonkey.co.uk/r/6KNFKD9 The questionnaire was created on survey monkey and was linked on to social media sites including Facebook and Snapchat. Questions include: What is your favourite genre of music? What is your gender? What is your age? How often do you watch music videos? What type of music video do you prefer? How long do you prefer your music videos to be? Do you ever watch the music channel? Do you think music videos are vital to the success of a single or an album? What would you like to see most in a music video of your choice? What music video do you think is the greatest of all times?

From the focus group feedback we found out some useful information that we will be able to use when completing our video. The following questions were asked to a target audience aged 16-18 years old. 1What is your favourite genre of music? The most popular genre of music when we asked our target audience was the genre pop. 2)How often do you watch music videos? The most common answer when we asked people how often they watched music videos was at least once daily. 3)What type of music video do you prefer? The most popular style of video is performance. 4)How long do you prefer your music videos to be? Most of the people we asked liked music videos to be roughly 5) What do you watch your music video on? The majority said they watched music videos on YouTube. 6)What is your favourite music video? There was quite a range of answers here, these answer won't necessarily be much help for us but it does show that is interest in music videos.

Questions asked: The Questions asked throughout the Focus group: What is your favourite genre of music? How often do you watch music videos? What type of music video do you prefer? How long do you prefer your music videos to be? What do you watch your music video on? What is your favourite music video?

How gender is represented Gender is represented in many different ways when it comes to music videos. If you were to pull a music video apart and look at the stereotypes that are represented you would find that both men and women are presented very differently. Stereotypes The stereotype that is used for women when they are featured in music videos evolves from the 1920's when show girls used to appear in silent movies and from burlesque shows that occurred even earlier on. Women Women are often sexualised when featured in music videos. They are made to appear attractive, with their          revealing clothing, layers of make up, pouting, twerking and toned bodies. Suggesting that this is what the          ideal woman should look like and that women are only there for the satisfaction of men, i.e. male gaze. This        has led to low self esteem of young girls and has decreased their body confidence. An example of a music video that this has occurred in, is pretty much e

                                                 Our chosen genre is POP/DANCE/ELECTRIC For our prelim we chose our genre to be pop and this will more than likely be our genre we choose to do for our final recreation of a music video too as we would like both our prelim and final video to be simular as a genre. The genre of pop has its codes and conventions specific to the genre itself. Here are a few of the codes and  conventions used in a music video. - The majority of the time the lyrics are based around love or sadness or relationships, more than likely 3-5 minutes where it has consistency throughout. - They are are also thought to be up beat and a crazy atmosphere however this Jessie J song is more calm as it's more sadness and for this reason not all genres have the same codes and conventions. - They usually have fast cuts which change angle frequently, however in this video there is very little movement or changes in angles. - However it does have t

AGE in music videos -  In music videos now days you tend to see younger generations in the performance music videos and only the other generation are shown if they have been in the industry for a while and are solely famous.  However in music videos that have/show narrative they tend to use a much more broad age range, ranging from babies to very old as they help show/tell a story where as the narrative people usually watch to see the artist perform, the artist is usually young and an up to date artist. Most ages used in music videos are stereotyped for the people are of their certain stereotype. There can be different types for example - - Stereotypical younger generation -Counter stereotypical youth - Stereotype of the older generation - Counter stereotypical older generation

Lip Syncing  Lip syncing is the art of miming a song to make it look like you're singing, the movement of the mouth of the person miming must be completely in time with the music otherwise it'll be ineffective. Some singers  habitually lip -sync during live performances, both   and televised, over prerecorded music and mimed backing vocals. By a singer or artist being able to lip sync means they can concentrate more of dancing or building a narrative instead of their vocals etc, they can record them singer in one take and then just focus on building up their performance or narrative. The codes and conventions of lip syncing simply means matching up the lyrics with the singer in order to create an effective music video, this is only really the one code and convention that it all needs to match up. Lip syncing may also be able to connect with the audience and be seen as a star image as usually its said to  be essential that the artist is seen often in their own videos as t